But the bread and butter for so long has been the videos. I’d say it’s about 50% YouTube’s built-in ad model and 50% everything else - that includes our merch store, other deals we do and things like that. With so many new creator programs across platforms, what does the pie chart of your income as a creator look like? We found that after specifically deciding to spend time on TikTok, then getting to know what works well, helped us make stuff native to the platform better. I was like, how do I really cut this down to 60 seconds or less? I think my first three shorts are 59.8 seconds long. When we first started making shorts, it was a challenge.
I would much rather make native content for each platform. I see ways that I don’t like doing it, like people repurposing other content and turning it into short-form content. This interview has been condensed for clarity.
In a conversation with perhaps the most well-known tech reviewer - sorry, other TechCrunch writers - the 28-year-old internet star told us about transitioning to TikTok, his views on the metaverse and why Google Glass deserves a redemption arc. We caught up with Brownlee at VidCon, where he was helping Discord promote the beta test of its server subscriptions (watch out, Patreon).
And as short-form video content becomes a necessity for any creator, Brownlee has seamlessly transitioned to TikTok, where he made one of the only good April Fools’ Day pranks. He’s even scored interviews with Elon Musk, Mark Zuckerberg, Bill Gates and Barack Obama, and to top it all off, he’s a professional ultimate frisbee player (the former president even complimented his “unbelievable hops.”)īut perhaps Brownlee’s most impressive accomplishment is his ability to remain relevant over 10 years into his online video career without losing his audience’s trust. Since he started his channel MKBHD as a teenager in 2009, Brownlee has amassed 15.8 million subscribers for his in-depth, yet approachable tech videos. If you’ve ever searched on YouTube for a review of the latest iPhone or electric car, then you’ve probably encountered Marques Brownlee.
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